Understanding Anchor Value
Shishir explains the concept of anchor value and its correlation to pricing in bundles. By considering marginal churn contribution (MCC), businesses can determine fair wholesale prices. This episode explores the relationship between usage and MCC, showcasing examples from sporting events to YouTube.In this clip
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Invest Like the Best
Shishir Mehrotra – The Art and Science of the Bundle - [Invest Like the Best, EP.175]
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