Building a Brand

Tony shares how Zappos turned their struggling company around by making customer service their top priority, even when it didn't make financial sense. Their commitment to providing the best customer experience became their brand's North Star, setting them apart from the competition.

In this clip
From this podcast
How I Built This
Zappos: Tony Hsieh (2017)
Related Questions
- What do you notice when you work with organizations like Zappos, helping build their culture, or with individuals like Tony Hsieh and elite athletes? What is the difference in how this orients to a culture? How do you apply these concepts as a team in the context of the episode E62: Bring Visibility to Your Codebase With CodeSee and the clip Building Team Culture?