Identifying Actual Buyers

Doug shares practical tips for determining if you're speaking to the actual buyer, including asking about past implementations and studying buying patterns within similar organizations.

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20VC
20Sales: Why Everyone is Responsible for Demand Generation, How to do Great Sales Discovery, How to Reduce Sales Cycles and Create Urgency and Deal Reviews; Good and Bad Reasons to Lose a Deal with Doug Adamic, CRO @ Brex
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