Contrarian Strategy
Gustav shares how Spotify took a contrarian approach to differentiate from YouTube in the mobile music listening space, opting for background listening instead of foreground on-demand playing. This strategy proved effective as most of the listening happens in the background.In this clip
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20VC
20 Product: Spotify's Gustav Söderström on Why Product is 100% Science and 0% Art, Why You Should Look at the Competition and then Do Something Completely Different & Why Talk is Cheap and Product Teams Should Do More of it; Structuring the Best Debate
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