Negotiating Customer Contracts
Mark Suster shares his advice on how portfolio founders can navigate discounting discussions with loyal customers. He emphasizes the importance of accepting the changing economic environment and finding a balance between honoring customers and running a business. Mark also discusses the potential renegotiation of software contracts and the need for companies to have a plan in place to handle these situations.In this clip
From this podcast

20VC
20VC: Upfront’s Mark Suster on COVID Redefining What A Great Company Looks Like and What Valuations Look Like, Why Pay-To-Play Is Back On The Table & Why We Will See The Death of Party Rounds
Related Questions
Should we be looking to offer full enterprises and six-figure sales at a higher price per user with additional services, such as dedicated account managers and product request priority, or a lower price per user with just a small degree of extra service, such as double the number of training sessions, in the context of the episodes Fireside Chat with Sean Duffy, from Open Source to SaaS Company | Henric Trotzig | Beyond Coding #186, and the clip Pricing Strategies Unveiled from the episode 20VC: Lessons Learnt From Marc Benioff & Selling To Salesforce For $2.7bn, What Product Market Fit Really Looks Like & Why Pricing Is Startup's Biggest Problem with Scott Dorsey, Managing Partner @ HighAlpha?
Should we be looking to offer full enterprises and six-figure sales higher service at a higher price per user, such as dedicated account managers and product request priority, or a lower price per user with just a small degree of extra service, such as double the number of training sessions, as discussed in the episode 20VC: Lessons Learnt From Marc Benioff & Selling To Salesforce For $2.7bn, What Product Market Fit Really Looks Like & Why Pricing Is Startup's Biggest Problem with Scott Dorsey, Managing Partner @ HighAlpha?