Early Client Acquisition
James shares the challenges of acquiring initial clients in a nascent market, emphasizing the need to educate brands about the value of social advertising. He reflects on the evolution of their value proposition, highlighting how they transitioned from targeting a new audience to offering a comprehensive marketing platform. The journey from skepticism to widespread acceptance of social ads showcases the dramatic shifts in marketing strategies over the years.In this clip
From this podcast
20VC
FF 013: 'Make Bets And Believe In What You Are Doing' with James Borow @ Shift & Brand Networks
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