Expanding Market Categories
Christopher Lochhead discusses the importance of continuously expanding the vision for a market category and the consequences of staying in a niche. He highlights the success of Clary in the space and the challenges faced by competitors who didn't follow suit.In this clip
From this podcast
Lenny's Podcast
How to become a category pirate | Christopher Lochhead (Author of Play Bigger, Niche Down, Category Pirates, more)
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