Mastering Customer Interviews

Bob Moesta shares three tips for conducting effective customer interviews, including a book recommendation and the importance of talking to people who have already tried to make progress. He also highlights the value of studying competitors to uncover valuable insights about customer needs and behaviors.

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Lenny's Podcast
The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)
Related Questions
- Do you understand what I am thinking about regarding the conversation or interview style discussed in the podcasts The Negotiating MASTERCLASS | Chris Voss and Shane Parrish and Chris Voss: How to Succeed at Hard Conversations | Huberman Lab Podcast, where one should "reply" by confirming understanding twice and then ask a follow-up question about how the person felt, rather than asking what happened next?