Maximizing Returns
Learn how to calculate returns from lead-generating employees and identify which employees to focus on for maximum returns. Alex shares insights on determining cost per lead, customer acquisition cost, and lifetime value to cost ratios. Discover how to diagnose sales and advertising problems and ensure profitability in your business.In this clip
From this podcast

The Game with Alex Hormozi
$100M Leads Audiobook Part 9 – Employees and Agencies | Ep 594
Related Questions
If my average Customer Acquisition Cost (CAC) in my Facebook ads service is about 800 USD to generate a customer for my clients worth 10,000 - 30,000 USD, is it worth it for them to give me 15k in ad spend?
If my average CAC for my Facebook ads service is about $800 to generate a customer for my clients worth $10,000 - $30,000, is it worth it for them to give me $1,500 in ad spend?
Does Alex Hormozi not talk about 1. getting more customers and 2. increasing LTV per customer as the only two things to focus on in the episode 20VC: The Metrics That Matter in SaaS Today; Why CaC Payback is Flawed & CAC Ratio is Better, Why You Need to Hire Three Sales Reps at a Time, How to Forecast in 2024 & Biggest Mistakes Made Forecasting & How to Make Customer Success Sell More with Dave K? What about Customer Acquisition Cost (CAC)?