Overcoming Sales Obstacles
Adding bonuses can effectively address minor objections during a sale, enhancing the customer's experience. Understanding the difference between scarcity and urgency is crucial; scarcity relates to the quantity available, while urgency is about the time frame for purchase. By realistically capping client intake, businesses can create a genuine sense of scarcity that resonates with potential customers without feeling disingenuous.In this clip
From this podcast

The Game with Alex Hormozi
Scarcity, Guarantees & the Cohort Method (with Vince Del Monte) Pt.1 - March ‘22 | Ep 452
Related Questions
What does Alex Hormozi say about including scarcity in the offer?
What does Alex Hormozi say about creating urgency and changing bonuses to encourage quicker decision-making in the episode Scarcity, Guarantees & the Cohort Method (with Vince Del Monte) Pt.1 - March ‘22 | Ep 452 and the clip Pricing Strategies?