Designing a Pro Sport
Jim shares his experience designing a pro sport, the National Pro League, which simplifies fitness events and borrows from existing sports to create a spectator sport that can be viewed in a two or three hour segment on TV. He discusses the cognitive foundations that people assign to spectator sports and how they generate patriotism and demand justice.In this clip
From this podcast
Found My Fitness
Jim Kean Talks Biomarkers, Building a Spectator Sport
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