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Pricing Strategies

David Thacker shares insights on how companies should approach pricing models during an economic downturn. He advises against lowering prices as it can create long-term issues, instead recommending temporary discounts or extended free trials to acquire customers. Setting clear expectations is crucial for budget planning.
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    David Thacker | Retooling for Reality: Product Development in Pivotal Moments

  • Related Questions

    • What's a good pricing strategy when selling digital products or courses, as discussed in the episode E929 Scaling Your Startup E3 "Business Model & Turning on Revenue": charging, rev streams, unit econ?

    • What's a good pricing strategy when selling digital products or courses, as discussed in the episode E929 Scaling Your Startup E3 "Business Model & Turning on Revenue": charging, revenue streams, unit economics?

    • Can adjusting prices increase profits in the context of the episode 20VC: Hubspot Co-Founder Dharmesh Shah on The 3 Risks All Startups Face, Angel Investing Rules; No Founder Meetings and No Due Diligence, SMB vs Enterprise; Lessons on Pricing, Distribution and Why You Should Resist Going Enterprise and the clip Pricing Strategy Insights?

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