The Power of Delight
Rory Sutherland discusses how seemingly tangential features, like the eject mechanism on a cassette deck or the free cookie at DoubleTree Hotels, can have a significant impact on the value and delight of a product. He explains why these "gratuitous" costs are actually valuable in terms of creating a unique experience and distinguishing a brand.In this clip
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This Week in Startups
E1077: "Alchemy" Author Rory Sutherland on Darwinian approach to business, analyzing outliers & more
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