Unpredictable Rewards
Discover how the gambling industry uses unpredictable rewards and quick repeatability to keep players engaged on slot machines for extended periods of time. Michael explains the concept of losses disguised as wins and the power of the scarcity loop in driving addictive behavior.In this clip
From this podcast

EconTalk
Michael Easter on Excess, Moderation, and the Scarcity Brain
Related Questions
How do slot machines spike dopamine in the context of the episode #343: From Scarcity to Intentionality with Michael Easter and the clip The Allure of Gambling?
How do slot machines spike dopamine in the context of the episode #343: From Scarcity to Intentionality with Michael Easter and the clip The Allure of Gambling?
Is it true that it's not possible to play highly addictive games, such as those with Skinner reward systems and challenging gameplay designed to create dependency, in moderation? This question is about episode #343: From Scarcity to Intentionality with Michael Easter and the clip Pigeon Gambling Insights.