Evidence-Based Decision Making
John List discusses the importance of evidence-based decision making in advertising strategies for Lyft, using data from Facebook and Google ads to determine the most cost-effective approach.In this clip
From this podcast
EconTalk
John List on Scale, Uber, and the Voltage Effect
Related Questions
If my average CAC for my Facebook ads service is about $800 to generate a customer for my clients worth $10,000 - 30,000, is it worth it for them to give me $1,500 in ad spend?
If my average Customer Acquisition Cost (CAC) in my Facebook ads service is about 800 USD to generate a customer for my clients worth 10,000 - 30,000 USD, is it worth it for them to give me 15k in ad spend?
What should I do with my business if I make Facebook ads for renovation companies, and right now they have such a low ad spend (750 USD per month)? I have a performance-based offer where whenever they get a new customer from one of the leads I generated, I get 600 USD, and the customer generates them about 10,000 - 30,000 USD in revenue. Should I switch my avatar to bigger renovation business owners so they can spend more in ad spend, and then charge 1500 USD as a flat fee per month and require a 2000 USD monthly ad spend?