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The Paradox of Choice

Richard and Russ discuss the theory that an abundance of choice can overwhelm and confuse people, using the example of a study on jam choices. They debate the validity of the experiment and explore the idea that people value the act of making choices, even if they don't always choose consistently.
  • In this clip

  • From this podcast

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    EconTalk

    Richard Robb on Willful

  • Related Questions

    • Can too much choice make people unhappy, and if yes, why is that so? Please refer to the episode A Better Way to Make Your Choices in Life & How to Be Irresistible to the Opposite Sex and the clip The Paradox of Choice.

    • Can too much choice make people unhappy, and if yes, why is that so, as discussed in the episode A Better Way to Make Your Choices in Life & How to Be Irresistible to the Opposite Sex and the clip The Paradox of Choice?

    • Can too much choice make people unhappy, and if yes, why is that so? Referring to the episode A Better Way to Make Your Choices in Life & How to Be Irresistible to the Opposite Sex and the clip The Paradox of Choice

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