The Liking Principle
Discover how the world's greatest salesperson, Joe Gerard, used the liking principle to sell an average of six cars a day for twelve years. Learn how genuine compliments and making people feel liked can be powerful tools in building connections and influencing others. Find out how to defend against the liking principle and neutralize its effects.In this clip
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The Knowledge Project
The Easiest Way to Get People to Agree with You – The Liking Principle
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