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Building Mystique
Patrick and Michael discuss the importance of building a mystique around their company and how it sets them apart from others. They share anecdotes and insights on creating intrigue and curiosity in order to stand out in a crowded market.
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In this clip
Michael Ovitz
Patrick O'Shaughnessy
From this podcast
Invest Like the Best
Michael Ovitz - Knowledge Is Power - [Invest Like the Best, EP.359]
Related Questions
What makes a company mission-driven in the context of the episode How NOT to Build a Business with Jason McCarthy and the clip Purpose Beyond Product?
