Debunking Research Tropes
Judd Antin challenges common misconceptions about research and highlights the importance of researchers in turning customer conversations into valuable insights. He also emphasizes the limitations of A/B testing and the need for a partnership between data scientists and research teams to understand the hows and whys of product decisions.In this clip
From this podcast
Lenny's Podcast
The UX Research reckoning is here | Judd Antin (Airbnb, Meta)
Related Questions
Why is testing and listening important in the context of product development or marketing, particularly in episodes 114 - Behavioral Testing of NLP Models, with Marco Tulio Ribeiro and User-Builder Disconnect, as well as in How To Get Your Optimization Efforts Better With Ben Labay and Experimentation Maturity Audit?
What can we learn from user testing based on the episode Understanding User Research: Surveys, Myths, and the Role of AI with Els Aerts and the clip Survey Insights?
Why is testing and listening important in the context of product development or marketing as discussed in the episode How to Avoid Boring Brainstorm Meetings with Danny Warshay and the clip Data-Driven Decisions?