Power of Placebo
Context plays a crucial role in shaping the placebo effect, influencing how both placebos and active drugs affect our brains and bodies. The expectation of treatment quality, such as brand names and packaging, can enhance the effectiveness of a placebo. Interestingly, even the color of a pill can sway perceptions, with blue pills often associated with better sleep outcomes, highlighting the profound impact of our associations and expectations.In this clip
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Huberman Lab
How Placebo Effects Work to Change Our Biology & Psychology
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