Bright Snack Branding
Bright colors play a significant role in attracting consumers, as seen with snacks like Doritos and Cheetos. These brands have mastered the art of visual appeal, making their products instantly recognizable. Interestingly, Doritos underwent a major redesign in 1994, focusing on chip size and shape to enhance the eating experience and reduce waste. The conversation highlights how artificial colors can create a memorable brand identity that stands out in a crowded market.In this clip
From this podcast
The James Altucher Show
833 - Trung Phan: Why are Doritos So Addictive!?
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