Lindsey shares her unique approach to financing her startup, starting with a creative crowdfunding event called the "soap splash" that raised $10,000 from friends and family. She highlights the importance of good credit and leveraging 401(k) savings to secure a $100,000 SBA loan. Despite the risks involved, Lindsey emphasizes that their extensive research and belief in their idea made the journey feel like a calculated risk rather than a reckless gamble.
