Beachbody's Business Model

Beachbody is transitioning away from its streaming service, but the bulk of its revenue stems from a multi-level marketing (MLM) structure involving a vast network of coaches. Many customers are influenced by coaches promoting programs like P90X or Insanity, which leads to significant sales. With around 400,000 coaches hustling to sell products, the company's financial success is heavily reliant on this MLM strategy.