Published May 30, 2022

Money 2.0: Let's Go Shopping!

Discover the psychology behind consumerism as Shankar Vedantam, Neeru Paharia, and Americus Reed delve into how ethical considerations, brand narratives, and loyalty influence our shopping choices, revealing the powerful role of motivated reasoning and identity in shaping purchasing habits.

Episode Highlights

Topics covered

Ethics and Consumerism
01
Brand Narratives
02
Brand Loyalty
03

Money 2.0: Let's Go Shopping!

Topics covered

Popular Clips

Underdog Narratives

Moral Decoupling Explained

The Value of Signaling

Identity and Betrayal

Brand Power Unveiled

Motivated Reasoning

Brand as Legacy

Brand Loyalty Unveiled

Brand Loyalty Uncovered

Willful Ignorance

Brand Evangelism

Consumer Responsibility

Marketing Missteps

Political Brand Loyalty

Episode Highlights

Ethics and Consumerism

Brand Narratives

Brand Loyalty

Money 2.0: Let's Go Shopping!

Topics covered

Popular Clips

Episode Highlights

Ethics and ConsumerismThe podcast explores how consumers justify purchases despite ethical concerns and the role of companies in distancing themselves from unethical practices. Neeru Paharia and Shankar Vedantam discuss motivated reasoning and willful ignorance in consumer behavior.

Ethics and Consumerism

Brand NarrativesExploring the power of narratives, Neeru Paharia and Americus Reed discuss how brands craft stories to connect with consumers' identities. They reveal how underdog tales and legacy branding influence purchasing decisions and shape cultural perceptions.

Brand Narratives

Brand Loyalty