Published Apr 10, 2019

AMP #199 Mark Sisson On Authenticity As The Key To Business Success

Mark Sisson, CEO of Primal Kitchen, discusses the power of authenticity in business, delves into diet trends like keto and Paleo, shares his investment strategies, and highlights the essentials of brand building with Aubrey Marcus.

Episode Highlights

Topics covered

Product Innovation
01
Keto and Diet Trends
02
Investment Strategies
03
Brand Building
04

AMP #199 Mark Sisson On Authenticity As The Key To Business Success

Topics covered

Popular Clips

The Clout Play

The Healthy Food Movement

Disrupting the Market

Investing Insights

Building a Personal Brand

Almond Butter Awareness

Primal Kitchen Mayo and Onnit's Semiannual Sale

The Power of Influencers

Debunking the Keto Fad

Authenticity and Standing by Your Truth

High-Frequency Trading

Shifting Paradigms

Personal Brand vs. Building a Platform

Building a Primal Brand

Episode Highlights

Product Innovation

Keto and Diet Trends

Investment Strategies

Brand Building

AMP #199 Mark Sisson On Authenticity As The Key To Business Success

Topics covered

Popular Clips

Episode Highlights

Product InnovationMark Sisson, CEO of Primal Kitchen, shares his journey of market disruption and the rise of the healthy food movement. He emphasizes the importance of authenticity in business and the evolving consumer landscape.

Product Innovation

Keto and Diet TrendsMark Sisson and Aubrey Marcus explore the complexities of diet trends, focusing on the ketogenic diet and the evolution of Paleo. They emphasize the importance of metabolic flexibility and adapting to new evidence for long-term health.

Keto and Diet Trends

Investment StrategiesMark Sisson shares his investment philosophies and the importance of understanding the businesses he invests in. He also discusses risk management strategies and the lessons learned from his successes and failures.

Investment Strategies

Brand BuildingNext, Mark Sisson and Aubrey Marcus explore the intricacies of personal branding and the necessity for brands to evolve with changing market dynamics. They share insights on building authentic brands and adapting to new consumer expectations.

Brand Building