Humble Beginnings
Will shares the early days of his food delivery venture, highlighting the challenges of attracting customers when no one knew the brand. He humorously recounts his first order, which ended in a culinary mishap, and reflects on how organic word-of-mouth marketing became the driving force behind growth, even without a formal marketing strategy. The story illustrates the power of community and the unexpected ways a business can take off.In this clip
From this podcast
The Diary Of A CEO
Deliveroo Founder: From £0 to £5 Billion: Will Shu | E88
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