Published Jul 23, 2007
Bruce Bueno de Mesquita on Reagan, Yeltsin, and the Strategy of Political Campaigning
Bruce Bueno de Mesquita delves into the strategic genius of Ronald Reagan and Boris Yeltsin, exploring their revolutionary campaign tactics and their roles in reshaping global politics during the Cold War. He sheds light on the concept of heresthetic and the profound impact of negative campaign strategies, offering a fresh perspective on political campaigning's psychological influence and its evolution over time.
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