Volkswagen's Software Struggles
Volkswagen Group encompasses a vast array of brands, including Porsche and Audi, but faces significant challenges in its software development. While Rivian is currently excelling financially, Volkswagen's legacy approach to vehicle production—relying heavily on a network of suppliers—contrasts sharply with Rivian and Tesla's in-house software capabilities. This fundamental difference in approach is pivotal as the automotive industry shifts towards software-defined vehicles.In this clip
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