Evolution of Corporate Comms
The discussion explores the transformation of corporate communications over the past decade, highlighting the shift from traditional media to direct engagement through blogs and social media. Brands have evolved from merely sharing announcements to adopting a more conversational and relatable approach, aiming for authenticity and connection with their audiences. The conversation emphasizes the ongoing trend of companies striving to communicate directly with consumers while navigating the challenges of maintaining relevance and avoiding backlash.In this clip
From this podcast
Equity
Corporate comms for the startup soul
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