Advocacy in Crisis
During the pandemic, the landscape shifted dramatically, prompting a deeper connection with customers. The team recognized the struggles faced by small businesses, particularly those owned by women and people of color, and took action by lobbying for changes to the Paycheck Protection Program. This advocacy marked a pivotal change in their approach, highlighting the importance of empathy and responsiveness in times of crisis.In this clip
From this podcast
Equity
Corporate comms for the startup soul
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