Turkey's First Decacorn

Turkey celebrates its first decacorn, a private startup valued at $10 billion, as trendy raises $1.5 billion at a staggering $16.5 billion valuation. This significant investment comes from notable sources like General Atlantic and SoftBank, marking the latter's inaugural venture into the Turkish market. With diverse offerings in delivery, fintech, and peer-to-peer sales, trendy has rapidly increased its worth from $9.4 billion to $16.5 billion in just a year, showcasing remarkable value creation in the e-commerce sector.