Owning the Narrative
Kristen shares the strategic decision to notify customers about their company's situation, emphasizing the importance of controlling the narrative rather than letting it be shaped by external speculation. Fast forward two months, and the company is in the process of being sold, highlighting both the validation of their technology's value and the bittersweet nature of the sale, as the founders won't be continuing with the new ownership.In this clip
From this podcast
Equity
How do you know when it’s time to shut down?
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