Community and CAC
Alex and Mary dive into the significance of customer acquisition cost (CAC) and the power of community in marketing strategies. They discuss how building a community can create a ready-made audience for businesses, contrasting it with more modern, tech-driven approaches. The conversation highlights the impressive reach of Robinhood's newsletter, which boasts a staggering 24 million subscribers, showcasing the potential impact of community engagement.In this clip
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Community is the new AI
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