Targeting Your Audience
Differentiating in a crowded market requires a deep understanding of your target audience. By honing in on specific demographics, such as high school graduates or refinancing borrowers, startups can leverage less saturated channels like Snapchat or TikTok for younger audiences, while utilizing Instagram or Facebook for older segments. This strategic approach enhances brand positioning and performance marketing effectiveness.In this clip
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Equity
Tik Tok, influencers on the clock
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