Owned Media Strategies
Jonathan emphasizes the untapped potential of owned media, particularly in the complex fintech space where consumers seek clarity. By prioritizing valuable content that answers consumer questions, brands can organically rank high on search engines, driving significant traffic without the hefty ad spend. The key lies in providing genuine information rather than overt advertising, as savvy consumers can easily discern the difference.In this clip
From this podcast
Equity
Tik Tok, influencers on the clock
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