Targeting Revenue Growth
Jonathan emphasizes the importance of understanding your audience by overlaying revenue potential with customer personas. He points out that not all leads are equal; targeting higher lifetime value audiences can drive more significant growth. Additionally, he highlights the need to evaluate the profitability of different channels, suggesting that traditional media like television is gaining traction among startups as they seek to connect with the right consumers effectively.In this clip
From this podcast

Equity
Tik Tok, influencers on the clock
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