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Published Jan 2, 2025

What’s next for Bluesky? CEO Jay Graber on growth, community, and decentralization

Bluesky CEO Jay Graber delves into the future of decentralized social networks, outlining the platform's growth strategies and its mission to redefine user experience by emphasizing open networks, innovative business models, and evolved content moderation.
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  • Growth Focus

    Bluesky is focused on scaling growth and user retention amidst its rapid expansion. emphasizes the importance of creating a compelling user experience to keep users engaged, likening the platform to a hotel under construction with new features being developed 1. The platform's approach to content moderation, using both automated and human systems, aims to enhance user experience and maintain a safe environment 1. Graber explains, "We use a combination of automated systems and human systems, and then we have a stackable approach."

    We use a combination of automated systems and human systems, and then we have a stackable approach.

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    This strategy allows Bluesky to adapt and grow while ensuring user satisfaction and safety.

       

    Investor Ties

    Building strong investor relationships is crucial for Bluesky's success. highlights the importance of maintaining close ties with investors who share the vision of an open protocol, which is essential for the platform's growth 2. Early investors, like former Twitter developers, have been instrumental in guiding Bluesky's development. Graber notes, "Fundraising is a very continual process, ideally where you build relationships over time."

    Fundraising is a very continual process, ideally where you build relationships over time.

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    This ongoing engagement with investors helps Bluesky navigate its path to success while staying true to its foundational principles.

       

    Revenue Models

    Bluesky is exploring innovative revenue models, including subscriptions and user-driven advertising. discusses the potential for subscriptions to add value and generate revenue, emphasizing that "money follows value" 3. The platform also aims to avoid traditional advertising pitfalls by aligning incentives with user choice, ensuring that any advertising fits user and creator needs 4. Graber states, "We want to keep our incentives aligned with users and making sure that we're not turning into the model where the user's attention is the product."

    We want to keep our incentives aligned with users and making sure that we're not turning into the model where the user's attention is the product.

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    This approach allows Bluesky to explore revenue streams that enhance rather than detract from the user experience.

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