Published Nov 30, 2022

How tech PR's job changed in 2022

Vijay Chattha delves into the transformative landscape of tech PR in 2022, examining how startups must adapt communication strategies for media and investors amidst market fluctuations and societal movements. He discusses the innovative integration of PR with venture capital to bolster startups, the evolving media dynamics, and the substantial impact of socio-economic trends on leadership and transparency.

Episode Highlights

Topics covered

Episode Highlights

Related Episodes

Corporate comms for the startup soul
Answers 383 questions
Startup Shutdowns and AI Showdowns: The 2023 chronicles
Answers 383 questions
Startups in 2022 are indeed ‘harder, Better, Faster, stronger’
Answers 383 questions
Brex's 2022 reality
Answers 383 questions
The Equity team's 2022 predictions
Answers 383 questions
Th O’s r ptinal, th dllrs r mndtry
Answers 383 questions
How many startups shut down last year compared to the year before? A lot.
Answers 383 questions
What’s next for social media from someone who’s Extremely Online
Answers 383 questions
Ego-ish: how tech's main characters are all a bit different
Answers 383 questions
We're in the pruning phase of tech layoffs
Answers 383 questions
Politico sells, Forbes SPACs, and Vice cuts
Answers 383 questions
2022: The good, the bad, and the wake-up calls
Answers 383 questions
Special episode: How to pitch a Series A (TechCrunch Live Podcast)
Answers 383 questions
Tech layoffs may get worse before they get better
Answers 383 questions
Tech layoffs don't happen to companies, they happen to people
Answers 383 questions

Dexa/Equity

How tech PR's job changed in 2022

Topics covered

Popular Clips

Founder Evolution

Balancing Transparency

Evolving PR Expectations

Reverse Andreessen Model

Evolving Work Culture

Market Dynamics Explained

Evolution of Tech PR

Media and Startups

Founder Vulnerability

Shifting Employee Loyalties

Startup Lessons Learned

The Role of Journalism

Evolving Media Landscape

Pitching Strategies

Episode Highlights

Startup Communication Strategies

Venture Integration

Tech PR Evolution

Related Episodes

Corporate comms for the startup soul

Startup Shutdowns and AI Showdowns: The 2023 chronicles

Startups in 2022 are indeed ‘harder, Better, Faster, stronger’

Brex's 2022 reality

The Equity team's 2022 predictions

Th O’s r ptinal, th dllrs r mndtry

How many startups shut down last year compared to the year before? A lot.

What’s next for social media from someone who’s Extremely Online

Ego-ish: how tech's main characters are all a bit different

We're in the pruning phase of tech layoffs

Politico sells, Forbes SPACs, and Vice cuts

2022: The good, the bad, and the wake-up calls

Special episode: How to pitch a Series A (TechCrunch Live Podcast)

Tech layoffs may get worse before they get better

Tech layoffs don't happen to companies, they happen to people

How tech PR's job changed in 2022

Topics covered

Popular Clips

Episode Highlights

Startup Communication StrategiesVijay Chattha explores the intricate dynamics of startup communications, highlighting the importance of tailored messaging for investors and media. He discusses the pressures founders face in maintaining transparency while navigating market uncertainties.

Startup Communication Strategies

Venture IntegrationVijay Chattha, CEO of VSC, discusses the innovative "Reverse Andreessen Model," where PR services are integrated with investment to support startups. He explores the strategic impact of PR firms launching venture arms and the evolving role of journalism in the startup ecosystem.

Venture Integration

Tech PR EvolutionVijay Chattha explores the impact of market dynamics, societal movements, and media evolution on PR strategies and startup growth. He shares insights on navigating economic challenges, the influence of #MeToo on leadership, and the changing media landscape.

Tech PR Evolution

Related Episodes