What's next for creator-focused startups now that the venture boom is over?

Aligned Incentives

Amanda Silberling emphasizes the importance of aligned incentives between creators and platforms. She highlights how Patreon's revenue model ensures that the platform only succeeds if its creators do, fostering a mutually beneficial relationship. Alex Wilhelm humorously notes that this concept is a staple in venture capital discussions, underscoring its significance in the startup ecosystem 1.

I always feel most assured by startups that have the model of we only succeed if the creators on our platform succeed.

--- Amanda Silberling

This alignment in mission can be a powerful driver of success for both parties involved.

   

Platform Risks

Choosing the right platform comes with inherent risks for creators. Alex Wilhelm points out that smaller companies might fail, while larger platforms pose their own set of risks. He suggests that creators are often caught in a dilemma between going independent and relying on platforms 2.

If you use platforms as a way to make your life easier, to more focus on the content creation part of being a creator, you're taking on platform risk.

--- Alex Wilhelm

Amanda Silberling adds that despite economic challenges, platforms like OnlyFans continue to see growth, indicating that consumer spending on creators remains robust.