Most of the unicorns aren’t

Personal Search

Startups are innovating in personal search technology, with Natasha Mascarenhas highlighting Rewind, a startup aiming to revolutionize how we search through our digital lives. Rewind creates a searchable timeline of everything seen, heard, or said by integrating with various apps, allowing users to revisit past interactions effortlessly 1. This technology is currently available only on Mac, leveraging Apple chips for efficient data compression, as explained by co-founder Dan Cyraker 2.

It's recording things that you don't really know you care about in real time.

--- Natasha Mascarenhas

The platform's futuristic approach offers a new way to manage digital information, making it a potentially invaluable tool for professionals and everyday users alike.

   

Co-Parenting

Onward, a startup founded by Jacqueline Rome, addresses financial challenges faced by co-parents, offering a platform to manage shared expenses like child-related costs and general bills 3. The app allows users to upload receipts and negotiate payments, integrating with services like Venmo and Zelle for seamless transactions 4.

They're building a kind of a platform on top of existing technology.

--- Natasha Mascarenhas

This approach not only simplifies financial interactions but also aims to extend its utility beyond the co-parenting phase, potentially transforming how separated partners manage shared financial responsibilities.