Your funding round isn't special, but you might be

Evaluating Rounds

Evaluating funding rounds involves more than just looking at the dollar amounts. Natasha Mascarainus highlights the importance of diversity, noting that seeing a black woman raise over $1 million still captures attention due to its rarity 1. Rebecca Bellan adds that while the number of rounds is increasing slowly, the focus often remains on the dollar amounts due to reporting lag and other factors 1. Alex Konrad from Forbes emphasizes the value of exclusives and unique angles in reporting, which can make certain rounds stand out 2.

If you don't treat your funding rounds seriously and don't really want to share details about it, I'm not going to take it seriously either.

--- Rebecca Bellan

   

Reporting Challenges

Reporting on funding rounds comes with its own set of challenges. Alex Konrad points out the disconnect between companies treating funding announcements as marketing events and the need for impactful journalism 3. Rebecca Bellan shares frustrations about the lack of transparency from companies regarding key details like valuation and previous funding 3. This lack of information can make it difficult for reporters to write comprehensive stories.

You can't delay announcing your funding round for six months, then give someone three days notice and expect them to write a Tolstoy-esque work about your funding.

--- Alex Konrad