A coalition of major tech companies, including Microsoft, Meta, and Google, is joining forces to tackle the surge of AI-generated misinformation and deepfakes, especially as the US election cycle heats up. With a staggering 900% increase in deepfakes reported, concerns are mounting about their impact on voter behavior, as exemplified by a recent deepfake of President Biden urging voters not to participate in the New Hampshire primary. As primaries approach, the urgency to address these challenges grows ever more critical.
