Published Dec 23, 2023
The Santa Claus Association
Dive into the fascinating and notorious tale of the Santa Claus Association and its leader John Duvall Gluck, as Gary Arndt explores how this early 20th-century scheme exploited holiday generosity under the guise of managing children’s letters to Santa, while also examining the rise of Santa Claus as a cultural icon amidst the commercialization of Christmas.
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