Published Jul 18, 2024

The Trump Campaign’s Theory of Victory

Ezra Klein and Tim Alberta dissect the Trump campaign's 2024 strategy, unveiling how Susie Wiles and Chris LaCivita's leadership, a narrative of strength versus Biden's perceived weaknesses, and a focus on election integrity are transforming the Republican Party into a populist force.
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  • GOP Shift

    The Republican Party is undergoing a significant transformation under , evolving into a more populist and multiracial coalition. notes that Trump's influence has reshaped the party from the ground up, altering its traditional base and expanding its appeal beyond the conventional Republican voter 1. This shift is evident in the party's current strategy, which aims to attract a broader demographic while maintaining its core supporters. Alberta highlights the party's move away from its previous alignment with entities like the Wall Street Journal and the Heritage Foundation, focusing instead on a more inclusive and edgy image 2.

    They want to create a party that is both sort of edgier and also more inclusive, but a party that is, frankly, not beholden to some of the conventional pieces of the republican coalition.

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    This realignment reflects a strategic gamble that traditional Republican voters will remain loyal, allowing the party to experiment with new coalitions.

       

    Trump's Influence

    describes the current Republican National Convention as markedly different from past gatherings, highlighting dominant influence over the party. The convention reflects a unified front, with members rallying behind Trump's vision, a stark contrast to the chaotic and divided conventions of previous years 3. This unity is partly attributed to Trump's perceived invincibility, bolstered by recent events that have further solidified his control over the party. Alberta points out that this sense of invincibility has been amplified by the rhetoric at the convention, where Trump is portrayed almost as a messianic figure 4.

    The vibe shift that you sense here is that people who were already crazy about Trump and were already going to be voting for Trump, now they find themselves sort of in awe of Trump.

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    This portrayal underscores the deep-rooted loyalty and admiration Trump commands within the party, shaping its current and future direction.

       

    Trump-Vance

    The collaboration between and marks a significant strategic decision for the Republican Party. Alberta explains that Vance's selection as vice-presidential nominee reflects a shift towards a more populist and confrontational approach, aligning with Trump's political instincts 5. Despite initial tensions, Vance has emerged as a key figure capable of articulating Trump's populist vision, offering a coherent framework for his policies. This partnership is seen as a move to solidify the party's populist credentials and appeal to a broader base 6.

    I can help you to craft a governing vision that is not going to be derailed by the rhinos like Paul Ryan and Mitch McConnell.

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    Vance's role is crucial in translating Trump's abstract ideas into actionable policies, reinforcing the party's commitment to its populist agenda.

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