Marketing and Triggers
Rebecca and Kate discuss the fine line between marketing and authenticity, highlighting the importance of genuine intent behind messaging. They also touch on the challenges of navigating triggers and grief in a modern world.In this clip
From this podcast

Forever35
Episode 226: Modern Grief and Loss with Rebecca Soffer
Related Questions
Is it a fair analysis to say that the brain can build on traumatic memories, preventing a person from taking actions that could allow them to heal themselves, as discussed in the episode If You're SICK & TIRED Of Being Pushed Around, WATCH THIS! | Jenn Cassetta and the clip Empathy Through Loss? For example, I produced a huge activation, which was the largest success of my career, that opened on my mother's birthday. Two weeks later, she died in her sleep. Now, when I attempt to work on large, challenging projects like this one, I can start the process creatively but have great trouble following through on distributing it to people who could help me execute it. Is that a fair analysis of how my mind is perceiving my actions as leading to a similar tragic outcome?
Is it fair to say that the brain can build on traumatic memories, preventing a person from taking actions that could allow them to heal themselves, based on the examples from the episode If You're SICK & TIRED Of Being Pushed Around, WATCH THIS! | Jenn Cassetta and the clip Empathy Through Loss? For instance, I produced a huge activation, which was the largest success of my career, that opened on my mother's birthday. Two weeks later, she died in her sleep. Now, when I attempt to work on large, challenging projects like this one, I can start the process creatively but have great trouble following through on distributing it to people who could help me execute it. Is that a fair analysis of how my mind is perceiving my actions as leading to a similar tragic outcome?
Is it fair to say that the brain can build on traumatic memories, preventing a person from taking actions that could allow them to heal themselves, as discussed in the episode If You're SICK & TIRED Of Being Pushed Around, WATCH THIS! | Jenn Cassetta and the clip Empathy Through Loss? For example, I produced a huge activation, which was the largest success of my career, that opened on my mother's birthday. Two weeks later, she died in her sleep. Now, when I attempt to work on large, challenging projects like this one, I can start the process creatively but have great trouble following through on distributing it to people who could help me execute it. Is that a fair analysis of how my mind is perceiving my actions as leading to a similar tragic outcome?