Designing User Experience
Ken and Steve discuss the importance of designing an excellent user experience by preventing negative experiences. They emphasize how frustrating it can be for customers to use devices with overlapping and inscrutable features. Steve believes that every interaction a customer has with a company can either increase or decrease their opinion of the company, which is why he worked hard to ensure that every interaction with Apple was excellent.In this clip
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Founders
#281 Working with Steve Jobs
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