Art Over Money
Joseph Duveen's strategy of emphasizing the value of art over money led his clients to pay exorbitant prices for pieces, believing high prices signaled high quality. Duveen's ability to sell the idea that art is priceless resulted in clients feeling better when they paid more, ultimately leading to the success of his business.In this clip
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#339 Joseph Duveen: Robber Baron Art Dealer
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