Mascots and Merchandising
The Phillies' decision to purchase a mascot costume without the copyright led to a lucrative merchandising opportunity, raking in over $2 million in the first year alone. The performer, Dave, recalls his surreal experience getting fitted for the costume, which became an instant hit with fans. Ultimately, the team's initial oversight in acquiring the character's rights became a costly mistake, prompting a later buyout for a significant sum.In this clip
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Freakonomics Radio Presents: The Economics of Everyday Things | Freakonomics Radio | Episode 552
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