Ballooning Success
Jeff shares his journey from publishing with an art-focused company to achieving unexpected bestseller status. He recounts the ambitious idea of introducing a float to promote literacy at the Macy's parade, which eventually evolved into a giant helium balloon. The negotiation process behind this iconic representation remains confidential, but it highlights the unique partnership formed over the years.In this clip
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612. Is Macy’s Thanksgiving Parade Its Most Valuable Asset? | Freakonomics Radio
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