Rethinking ROI Measurement
Susan and Gary discuss the flawed approach to measuring ROI in business, emphasizing the importance of looking beyond short-term sales and low-cost metrics. They highlight the need for a more nuanced view that considers actual business growth and the impact of traditional reporting methods on business outcomes.In this clip
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Related Questions
Beyond just 'gut feel,' what specific metrics – like client LTV, churn rate, or pipeline conversion rate – should tell us, 'Pivot now,' versus just grinding harder on sales?
How should product managers think about metrics?
Are current success metrics limiting in the episode The Difference Between People Who Succeed and Those That Don't w/ Seth Godin and the clip Rethinking Metrics?